Our first task is to analyze your marketing to see what needs to be done. This involves analyzing your business' goals, capabilities, situation and a whole host of things. You should at least have one of the below types of analyses done and it is recommended that you do all three. At minimum every plan we do will start with a marketing analysis.
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) We uncover areas of opportunity and areas to avoid all together and determine what your company does best and what it should keep doing. This is crucial to position your business correctly and choose your best marketing and advertising strategies.
Brand Analysis- We will help determine if your brand needs refreshing or if your identity and communications need to be realigned so that you achieve a consistent, uniform image across all marketing platforms.
Marketing Strategy and Plan Analysis- Sometimes companies already have marketing strategies, plans, or campaigns in place. 1st Position Marketing can analyze these and determine if they are appropriate to your business and whether or not they will effectively and efficiently achieve your business goals. We will candidly tell you what you have done right and what needs improvement and recommend some corrective courses of action. And if you don't have one in place already that's no problem for us. We'll start with your business goals and help you put together a strategy and plan that will work to accomplish them.