We primarily provide lead generation and lead nurturing services such as getting your business found online and converting your visitors to leads and sales. But we also develop marketing plans, branding strategies and marketing communications for small businesses. We can implement these or your existing marketing plans and strategies and perform a variety of marketing functions such as social media marketing and monitoring, writing copy, and sales and customer service training.
We love to design and install marketing systems for small businesses to help them increase their sales and profits- while making their lives simpler and easier. The systems are simple and effective, easy to use, and they save the business owner’s time and money.
We do this through the power of smart marketing. Smart marketing starts with sound strategy that is focused on your business goals such as increasing profits and maximizing ROI. It also automates the marketing process making it easy to reuse over and over again. But a great marketing system also allows you to monitor, measure, and change when necessary. This is built-in to every marketing system we design.
We start the process with a marketing audit to see what is being done and what is working and what is not working. After that we meet with the business owner to discuss the business’ goals and to understand what outcomes are desired. Next we address whether the company has the capacity, resources, etc. to produce these outcomes or if added resources are needed. A marketing system is then designed, created, and integrate it into the business. Training then follows for the owners/managers on how to correctly use the system and monitor results. Or if they prefer, we will either run the program for them or suggest outside resources they can hire directly- or a combination of both.
We Provide Unique Solutions
Every business is unique. And every business owner has a unique combination of goals, objectives, capabilities and budget.
For some businesses, staying competitive and taking advantage of opportunities means a complex, multi-faceted marketing campaign. For others it's a simple ad placed in front of their target audience at the right time and place.
Some only need a referral system or the right coupon offer to give to customers. 1st Position Marketing can help determine what is right for YOUR business.
We customize every solution. No canned or pre-packaged "solutions" here. All of our marketing is fresh, timely, relevant to your business. Every idea, plan or recommendation we give is tailored to each individual client. After all, you are unique, and so are your business goals and needs. Your marketing should be too.